..and that certainly is the case where Noramimi is concerned!
I picked up this manga with little to no expectations, believing it to be the kind of simple story that is read merely for the sake of innocent entertainment. But I was mistaken - there is so much more to this comedic little slice-of-life piece than just a few laughs.
Each chapter carries subtle and cleverly-implied messages about the importance of friendship, family, bearing responsibility, accepting differences, letting go of the past in hope of a brighter future, maturing through experience, the fickle and fleeting quality of human desire, the competitive and demanding nature of a career...the list goes on.
The initial impression gleaned from the art, the concept of 'mascots' and the apparent 'immaturity' of the plot-line and characters may be off-putting; but if you take a moment to reflect on each story, you will undoubtedly begin to appreciate the insinuations that are being made.
I must clarify the misunderstandings that are bound to arise due to the comment made by Hell_Clues, below.
The events of this manga are set in an alternative reality, where the existence of mascots is just as normal as the presence of humans. They are a natural life-form, so why should it be necessary to explain their reproduction, proliferation and the like?
Also, the event of the mascots leaving when their children reach a certain age is simply used as a metaphor to symbolize the end of childhood and the changes that come with it. The mangaka is obviously not implying that a child is fully matured once he / she leaves Elementary school.
And I feel that the intense-but-soon-forgotten sadness of parting that is incurred as a mascot leaves its child, is all the more realistic because it is not forcefully represented as being a tragic and soul-wrenching event. We must all one day say good-bye to people we once knew and cared about. And no matter what anyone says, everyone will get over it eventually - some faster than others. I feel that this aspect was very skillfully portrayed using the many and varied mascot-owner duos encountered throughout the manga.
In conclusion - anyone who feels they can enjoy a cleverly and thoughtfully written manga with odd (but cute) art and quirky, cynical, endearing, characters would do themselves a favour by trying out Noramimi. It will surely be a unique and refreshing experience!